720 NE 75 St · Miami
10,544 pageviews
21 days on market.
Its own website. Open houses every weekend. Digital marketing from day one.
View the original campaign site ↗10,544
property-site pageviews in one month
21
MLS days on market
$1.1M
closed sale price
The launch
It had its own website
Not just an MLS page. A real destination for buyers.
The original campaign site remains live ↗ as a historical record. Its listing price and open-house details are not current.
Dedicated website
A standalone property website with its own domain and analytics.
Digital distribution
Social and video content helped create multiple paths back to the property.
Repeated open houses
The property was actively held open during the launch rather than waiting passively for private appointments.
Measured response
Cloudflare reporting documented 10,544 pageviews in a single month.
Open-house field notes
This is what “open it every weekend” looks like
Not stock footage. Real open houses. Real signs. Real people through the door.
720 NE 75 St
Open-house launch footage.
View the original campaign site ↗480 NE 109th
A real open-house day—and a property story built with virtual staging.
View the original campaign site ↗And when it is sold?
Pip still has a sense of humor.
What it shows
Marketing should be measurable
It does show
- • A dedicated property site recorded 10,544 pageviews in one month.
- • The MLS record shows 21 days on market.
- • The closed sale price was $1,100,000.
- • The launch included property-specific digital marketing and repeated open-house activity.
It does not show
- • That website traffic alone caused the sale.
- • That every future property will receive the same traffic.
- • That every future listing will sell or go under contract within 30 days.
- • That one case study substitutes for property-specific pricing and market analysis.
The point
Know the house. Get it ready. Get it seen
Past performance is not a guarantee of future results. Website traffic and sale timing are separate documented facts; this case study does not claim that pageviews caused the sale.