Marketing the house
Give people a reason to notice the house
Selling the house is serious. The marketing doesn’t have to be.
Your house has a story
The game is about eyeballs
It doesn’t matter why they came to your house. It matters that they came.
The research tells us what makes a house different. The marketing gets that story in front of people.
Buyers. Their agents. Neighbors who know buyers. People who share a house they remember. The more people who see the right story, the better chance the right person walks through the door.
Great photos
The first showing often happens on a phone. The photos need to earn the next click.
Its own website
A house deserves more than one small tile on a listing portal.
Open houses
A reason to come in, look around, and picture a life there.
Real personality
Marketing that feels human is easier to remember and easier to share.
In the field
Real houses. Real open houses. Real people
This is not stock footage. It is the work of getting a house seen.
720 NE 75 St
A real open-house launch
View the original campaign site ↗480 NE 109th
A real open-house story, with virtual staging that helped buyers picture the house
View the original campaign site ↗When it sells
The work stays serious. Pip keeps a sense of humor
The serious part
Personality gets attention. Strategy does the rest
The price, preparation, response, buyer feedback, and negotiation stay serious. The creative work gives more people a reason to notice the house in the first place.
See the research behind the story