AReady to buy
Already looking
They know what they want. They are watching Zillow. They probably have an agent.
I want to meet them early.
The First 30 Days Strategy
The best buyers show up early. Don’t miss them
I get the house ready. I put it in front of buyers. I make it easy to see.
How I think about buyers
There are three kinds of buyers
BBrowsing
Mostly noise
Neighbors. Dreamers. Tire kickers. Other agents. Sometimes useful feedback, but usually not the buyer.
CWaiting for leverage
Waiting for the house to sit
They think time on market means room to negotiate.
The house has not changed. The conversation has. My job is to prove them wrong.
I want to sell to A before C gets interested.
How I sell a house
The work starts before going live
BEFORE DAY 1
Know the house. Get it ready
Research it. Look at the comps. Fix what matters. Get great photos. Do not waste money on what does not.
DAY 1
We only get one first day
Before it goes live, the photographer has already been through the house. The strongest photos are ready. The website is ready. MLS, search, social, and open houses all start together.
No “coming soon.” No second first impression. We only get one Day 1.
DAYS 1–20
Make it easy to see
Open House Saturdays and Sundays. Answer the phone at 10pm. Watch what buyers do. Both in person and online.
DAYS 20–30
Adjust fast
Listen to feedback. Watch the competition. Make a decision before the listing gets stale.
DAY 30
Make the next call
Stay the course. Change the price. Change the plan. We decide from the evidence.
Weekend exposure
Saturday. Sunday. Every weekend
For the first 30 days, I want buyers through the door.
And yes, I bake cookies. Every time. A house should feel (and smell) welcoming while the serious work is happening.
Always-on listing response
The buyer does not care what time it is
Serious buyers move when they are ready.
If the buyer's agent calls at 10 p.m., I pick up. If a text comes in at 5 a.m., I answer.
Before the launch
The first 30 days only work if Day 1 is right
That is why the process starts with property intelligence and a builder-informed preparation review before the listing goes live.
The First 30 Days Strategy is a marketing and decision framework. It is not a guarantee that a property will sell or go under contract within 30 days.